Hojicha in India: The Rise of Japan’s Roasted Green Tea Among Wellness Seekers

Key Takeaways:

• Hojicha in India is gaining popularity as the next wellness favorite, thanks to its unique roasted flavor and calming, low-caffeine content.

• Compared to Matcha and other green teas, Hojicha offers stress relief, digestive support, and improved mental clarity without the caffeine jitters.

• You can buy Japanese Roasted Tea online in India through ILEM JAPAN, making it accessible to wellness seekers nationwide.

As the craze over Matcha has still not subsided in India amongst the wellness enthusiasts, another Japanese Green Tea is brewing a quiet spotlight for itself in the beverage industry. Hojicha has ignited the roasted tea trend in India, and for those who don’t know, it’s a warm, nutty, and roasted cousin of Matcha. Japanese Teas are quickly turning chai-obsessed India into a wellness and comfort-forward Green Tea nation. Matcha and Hojicha are a testament to this shifting spectacle. Hojicha in India has rapidly become a cafe favorite, strengthening its well-deserved position as a contender in the wellness industry.

This Japanese Roasted Tea is gaining popularity among health-conscious urban audiences looking for a soothing, low-caffeine alternative to coffee or regular tea. This article explores the health benefits of Hojicha and explains why Indians are turning to it as a calming wellness drink. 

Why Hojicha is Trending in India’s Wellness Circles?

Hojicha has started a new trend and is capturing the attention in India. Unlike regular green teas, Japanese Roasted tea, or Hojicha, is made by roasting green tea leaves in porcelain pots over charcoal at high temperatures. This gives the tea that warm, nutty, and toasty flavor with natural sweetness. The roasted flavor distinguishes it, as does the brownish hue, which resembles caramel and coffee. Now, wellness seekers may find it unique compared to traditional and most loved Chai or even Matcha.

When it comes to hojicha vs matcha, the key difference lies in caffeine content and taste. If you’re looking for an energy boost with a slightly sweet and umami flavor, then Matcha is for you. However, if you’re craving something warm and comforting, Hojicha, with its pleasant and earthy aroma, hits different. This balance is catching on the sensory and culinary palates of Indians, making it the next ‘favorite drink’.

Hojicha vs Other Teas: What Makes it Different?

Hojicha is a unique combination of flavor, functionality, and wellness that promotes Hojicha in India amongst the sea of chai devotees and matcha lovers. It has made it to the list of ‘Instagrammable Drinks’ with its brownish gradient swirl over milk that is visually pleasing and quite relaxing. But what makes it truly different from the regular teas?

• Caffeine - Hojicha is a low-caffeine tea in India, with approximately 7-15 mg per cup. It’s a great and gentle alternative to coffee, especially for midday relaxation or late nights.

• Flavor - Warm, nutty, and roasted notes, unlike the rich-umami and vegetal teas.

• Health Benefits - An antioxidant powerhouse, and the presence of L-Theanine helps promote relaxation and reduce stress. It also aids in digestion and supports heart health, taking care of both your physical and mental well-being.

• Versatility - It can be enjoyed hot, iced, or as a Hojicha Latte or even in desserts.

How to Make the Perfect Cup of Hojicha?

Brewing the Japanese Roasted Tea or Hojicha at home is simple:

1. Place a Hojicha Tea Bag in a cup with 230ml hot water (70℃)

2. Steep for 1 minute for a light roast or longer, for a richer taste.

3. Remove the tea bag and sip the warm, roasted delight.

Now, as the world is moving towards a matcha shortage, Hojicha could be the next big thing in the beverage industry. With wellness trends on the rise, Hojicha in India is here to stay. It is smooth and gut-friendly, instantly making it a comforting and favorite drink. It's a photogenic drink, and its versatility is being incorporated into desserts, making it a refreshing choice for Indians. If you’re seeking balance, relaxation, and authenticity, try Japanese Hojicha and embrace this roasted tea trend.

Frequently Asked Questions

1. Is Hojicha available in India?

Yes! Hojicha is widely available in India. Especially J-Beauty and Wellness brands like ILEM JAPAN, offer warm and roasted Green Tea, available both online and at offline stores.

2. How does Hojicha compare to Matcha or Sencha?

Unlike Matcha or Sencha, Hojicha is roasted, which gives it a nutty taste and has a lower caffeine content.

3. Is roasted green tea helpful for stress?

Yes, Japanese Roasted Green Tea, like Hojicha, is known for its calming properties, which contribute to stress relief.